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Who are we

FireFond (Marketed by Apna Collection) premium and Royal brand in India’s for lingerie’s It all started with an earnest intent to help womenfolk understand that lingerie is equally important as the outfit and every woman has the right to demand her perfect fit. Firefond.com is the most fascinating on-line store catering to women’s lingerie market offering quality, elegant and comfortable lingerie.  Firefond.com has grown from limited collections of Honeymoon special, Nightwear’s, Sportswear’s bras, panties, swimwear, sleepwear, and intimate apparel and beyond with now collections of your favorites brands and product(s) being updated regularly. Today our collections & your choices are unlimited. This is the fastest growing lingerie brand in India!

We at FireFond believe the customer is the Star and the final quality inspector, Our prime motto is good quality and customer satisfaction. The girls who rock our styles are adventurous, inspirational and spicy. A FireFond is always the best dressed girl in the room. Her confidence is what truly shines, but her FireFond outfit adds that extra sparkle. We strive to provide awesome service, unbeatable prices and the hottest trends.

Our company is based in the heart of India (Delhi). We are always on the lookout for the newest and most daring styles. Whether it’s that perfect dress for a night out, a cute outfit for running errands or a classic ensemble for brunch with the girls, there’s something for every occasion in our collection. Snap a picture of you being a FIREFOND in your FireFond outfits and share it on Facebook, Instagram, Twitter and Google+.

For additional info, product(s) queries, suggestion or feedback, feel free to write us at info@firefond.com

Why shop on Firefond.com

At Firefond.com, we help you shop with ease from our beautiful collection of bras, panties, sleepwear, sportswear, shape wear, leg wear, swimwear and accessories. Enjoy the unlimited benefits of discounts, sales and offers all times. Today Firefond.com has a huge assortment of lingerie with a wide size-range.

Our collection has something for every woman for her every occasion. It provides complete lingerie shopping solutions with a wide range of fantastic collection that suits the needs of each and every woman out there. Your privacy is our priority. Hence we deliver your orders right to your doorstep by partnering only with reputed national courier companies. Our world class styling, comfort and fashion brings the inner goddess in you, loud and alive with a touch of glamour and style. Our timely delivery, discrete packaging and shipping across India helps us get closer to you than you can ever imagine.

What We Do

Firefond.com is a unique online fashion destination visited by huge numbers of fashion-lovers every single day and our product(s) are truly unique for you to discover more of the fashion you love.

Our Vision

Make Indian women feel free and comfortable to talk candidly/freely about lingerie.

We always try to innovate something special and spicy designs for your honeymoon and special occasion.

To provide them with the best and widest of choices, making it easy for them to get their perfect lingerie.

Our Characteristics

Our brand is valued in terms of style, service and prices.

FireFond is an original brand in India and we believe the customer is the Star and the final quality inspector, Our prime principle is good quality and customer satisfaction. We stick to our style and we deliver what you want.

Our Strategy

We are creating the best experience for our customers so they come back to us for all their lingerie needs. Our strategy is pretty simple; we always give you only the best that comes with great fashion and affordability.

Our Brands

We take almost care to create a personal shopping experience for each and every Firefond.com customers, and we also have designed our own brands that cater perfectly to the Indian lingerie market needs. We have the best possible collections of branded lingerie.


Firefond.com is built by a small group of people who hope to bring the inner goddess in you and make your best fashionable version.

We’ve worked hard to build customer loyalty and we always welcome feedback from our customers to improve our product(s) and expand our collections, without compromising our commitment to make our customers happy.

Our team works harder and smarter to provide photos and detailed product(s) information including Customer Reviews, on every page to assist you in your product(s) selections.